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Jan 2026 – Aug 23 2026 (GMT+8) · latest campaign and product reconciliation
The 10-second read
The full Aug 1–23 window stands at ₱384,525 sales on ₱61,898.04 spend, with 364 orders and 426 items. Polos lead efficiency at 8.20 ROAS; Athleisure remains the volume engine.
6.21
ROAS · Aug 1–23
₱384,525
attributed sales
364
orders · 426 items sold
8.20
Polos campaign ROAS
Campaign performance
Complete Aug 1–23 window
Polos
Efficiency leader
| Sales | ₱104,273 |
| ROAS | 8.20 |
| Items | 78 |
| Leaders | White 9.46 · Black 8.36 |
Athleisure H2/26
Volume engine
| Sales | ₱239,576 |
| Spend | ₱42,800 |
| ROAS | 5.60 |
| Items | 292 |
Hoodies / Shirts
Paused · confirmed
| Sales | ₱40,676 |
| Spend | ₱6,380.46 |
| ROAS | 6.38 |
| Items | 56 |
| Status | Keep paused |
Restock & focus radar
Product priorities that combine volume, efficiency, and stock readiness
01 · Calligrafitti White
Stock before scaling
| Items | 39 |
| Sales | ₱50,711 |
| ROAS | 9.46 |
| Velocity stock | 85 units · no incoming |
Strongest balance of demand and return. Protect size depth before giving Polos more budget.
02 · Cap 03 / V3
Protect the volume
| Items | 105 |
| Sales | ₱86,545 |
| ROAS | 5.64 |
| Velocity cover | 211 on hand · 250 incoming* |
The Athleisure sales engine. PO178 covers White and PO179 deepens six V3 colors.
*Incoming includes open V3 coverage from PO171, PO172, PO178, and PO179. PO178 brings 100 White units due Aug 24; PO179 adds 105 units across six colors due Aug 28.
Product-level leaders
Latest visible product rows · Aug 1–23
| Product | Items | Sales | Spend | ROAS | Decision |
|---|---|---|---|---|---|
| Calligrafitti White | 39 | ₱50,711 | ₱5,362.25 | 9.46 | Priority restock + selective scale |
| Calligrafitti Black | 22 | ₱32,878 | ₱3,931.49 | 8.36 | Give equal Polos attention |
| Short V1 | 8 | ₱7,193 | ₱980.17 | 7.34 | Hold scale-up; latest marginal ROAS was 3.78 |
| Cap 05 | 22 | ₱17,878 | ₱2,796.47 | 6.39 | Maintain controlled support |
| Cap 06 | 48 | — | — | 6.25 | Next controlled Athleisure focus · latest marginal 10.24 |
| Cap 03 | 109 | ₱89,741 | — | — | Protect volume; latest marginal cooled to 2.05 |
August cumulative snapshot
Sales
₱384,525
Expense
₱61,898.04
ROAS
6.21
Items
426
Orders
364
Aug 23 marginal ROAS 7.02 · Polos remain the efficiency lane while Cap 03 remains the protected volume base.
Current recommendations
171 designs, 37,086 units, ten years of drops — 2015 sketches through the current 2026 line
The PO182 read
PO182 added 430 units without adding a new SKU. Six existing designs moved across Athleisure and Calligrafitti; Polo Black gained 100 units to reach 330 and become the only non-cap mover in this pull.
171
designs in the complete archive
37,086
lifetime units produced
8,086
units physically produced in 2026
+430
units added by PO182
01 · The Four Eras
Grouped by design philosophy, not just year
02 · Top 10 Designs — All Time
PO182 ranking · Cap V3 and Cap V1 extend their all-time lead
| Rank | Design | Units | PO182 read |
|---|---|---|---|
| 1 | ATHLEISURE CAP V3 | 2,781 | +105 · recent and all-time leader |
| 2 | ATHLEISURE CAP V1 | 1,879 | +108 · largest PO182 gain |
| 3 | 3AM CLUB BLUE | 935 | steady |
| 4 | ATHLEISURE CAP V4 | 846 | +84 |
| 5 | START SMART | 510 | steady |
| 6 | CALLIGRAFITTI POLO WHITE | 371 | steady |
| 7 | ATHLEISURE CAP V6 | 354 | +15 |
| 8 | CALLIGRAFITTI POLO BLACK | 330 | NEW · +100 |
| 9 | LOVE HATE | 330 | steady |
| 10 | ATHLEISURE DEPT TEE | 295 | steady |
03 · PO182 Recent Movers
Six existing designs · +430 units · no new SKUs
| Design | Collection | Before | Now | Gain |
|---|---|---|---|---|
| ATHLEISURE CAP V1 | Athleisure | 1,771 | 1,879 | +108 |
| ATHLEISURE CAP V3 | Athleisure | 2,676 | 2,781 | +105 |
| CALLIGRAFITTI POLO BLACK | Calligrafitti Series | 230 | 330 | +100 |
| ATHLEISURE CAP V4 | Athleisure | 762 | 846 | +84 |
| ATHLEISURE CAP V2 | Athleisure | 275 | 293 | +18 |
| ATHLEISURE CAP V6 | Athleisure | 339 | 354 | +15 |
04 · Units Produced by Calendar Year
Release year vs. actual manufacturing year
05 · 2026 Production So Far: New vs. Restock
Exact classification of the 8,086 units physically produced in 2026
06 · Evergreen Designs
Still being restocked years after release
| Design | Years Active | Total Units | Yearly Split |
|---|
07 · Designer Output
Total units produced per artist
08 · Top Collections
Total units + avg per design = hit-rate proxy
| Collection | Designs | Total Units | Avg / Design |
|---|
09 · Archive Operating Read
What PO182 means for the next production and design decisions
10 · Methodology & Data Notes
Read this before quoting any number above
GMV Max campaigns · Aug 1–23, 2026 (GMT+8)
The 10-second read
Account-wide TikTok produced ₱472,637.13 revenue on ₱78,777.86 spend, with 574 orders and 6.00 ROAS. Cap 06 is the cleanest scale candidate; Cap 03 remains the demand anchor that needs efficiency protection.
6.00
account-wide ROAS
₱472,637
account-wide revenue
574
orders · ₱137.24 cost/order
12.05
Cap 06 ROI · efficiency leader
Product priority — Athleisure Caps
Active campaign · Aug 1–23
Cap 03 / V3
Volume anchor
| Orders | 406 |
| Spend | ₱61,247.85 |
| ROI | 5.51 |
| Velocity cover | 211 on hand · 250 incoming |
Cap 06 / V6
Best scale candidate
| Orders | 57 |
| Spend | ₱3,801.23 |
| ROI | 12.05 |
| Velocity | 50 on hand · 105 incoming |
Cap 01 / V1
Second efficiency play
| Orders | 40 |
| Spend | ₱3,303.60 |
| ROI | 9.70 |
| Velocity | 25 on hand · 123 incoming |
Supporting products
| Product | Orders | Spend | ROI | Read |
|---|---|---|---|---|
| Cap 04 | 43 | ₱4,622.10 | 7.42 | Controlled scaling |
| Cap 05 | 13 | ₱1,469.23 | 7.09 | Healthy, smaller base |
| Cap 02 | 2 | ₱1,271.93 | 1.26 | Keep tightly capped |
Daily cumulative snapshot
Revenue
₱472,637.13
Spend
₱78,777.86
ROAS
6.00
Orders
574
Cost / order
₱137.24
Cap 06 is the scale lane at 12.05 ROI; Cap 01 and Cap 04 supply efficient support while Cap 02 remains capped.
Current recommendations
Completed Ads Manager export · Aug 1–23, 2026 (GMT+8)
The 10-second read
Facebook generated ₱244,500.50 purchase value on ₱41,218.51 spend, with 207 purchase results. The latest two-day incremental return cooled to 2.95, so the next increase should be narrow and product-led rather than broad.
5.93
account ROAS · Aug 1–23
₱244,501
purchase value
207
purchase results
2.95
latest two-day incremental ROAS
Ad-set totals
Aug 1–21, 2026
Athleisure | Web Purchase
Strongest contributor
| Spend | ₱18,666.32 |
| Value | ₱150,155.35 |
| ROAS | 8.04 |
| Results | 148 |
| Budget | ₱1,000/day |
Polos | Web Purchase
Below account average
| Spend | ₱16,895.35 |
| Value | ₱81,344.05 |
| ROAS | 4.81 |
| Results | 48 |
| Budget | ₱700/day |
Shirts | Web Purchase
Off · not delivering
| Spend | ₱1,780.04 |
| Value | ₱1,568.00 |
| ROAS | 0.88 |
| Results | 2 |
| Budget | ₱0/day |
Product priority
Active ads with meaningful spend and verified return
| Ad / product | Spend | Purchase value | ROAS | Results | Decision |
|---|---|---|---|---|---|
| Athleisure 03 / Cap 03 | — | — | 8.70 | — | Cumulative leader; protect volume, latest return cooled |
| Docker 01 | ₱4,477.70 | ₱41,495.35 | 9.26 | 38 | Hold steady; protect incoming stock |
| Athleisure - 01 / Cap 01 | — | — | 7.22 | — | Best latest contributor · 4.91 incremental ROAS |
| Athleisure - 06 / Cap 06 | ₱1,433.83 | ₱10,237.40 | 7.14 | 10 | Promising, but latest sample is still small |
| Calli Polos | ₱8,998.20 | ₱50,244.45 | 5.58 | 28 | Keep capped; highest spend, below average |
The newest two-day batch returned 2.95 ROAS. Athleisure 01 was the best meaningful contributor at 4.91; Athleisure 03 cooled to 2.61 and Docker recorded no new result.
Latest two-day movement
Athleisure 01
4.91×
best meaningful incremental contributor
Athleisure 03
2.61×
cumulative leader · newest batch cooled
Account
2.95×
latest incremental ROAS · narrow changes only
Current recommendations
Facebook vs TikTok vs Shopee · exact same-window data through Aug 23, 2026
The 10-second read
Facebook remains first directionally, but its latest marginal batch cooled. TikTok ranks second at 5.02× after its 83.6% take-home basis, while Shopee lands at 4.48× after marketplace fees. The next tranche should balance Facebook efficiency with TikTok product proof and Shopee's latest recovery.
5.93×
Facebook effective return · 100% basis*
5.02×
TikTok effective return · 83.6%
4.48×
Shopee effective return · 72.2%
18.1%
Facebook lead over #2 TikTok
Effective-return leaderboard
Same-window data · Aug 1–23
| Rank | Platform | Spend | Attributed value | Raw ROAS | Take-home basis | Effective | Volume |
|---|---|---|---|---|---|---|---|
| 1 | Facebook → Webstore | ₱41,218.51 | ₱244,500.50 | 5.93 | 100%* | 5.93× | 207 results |
| 2 | TikTok Shop | ₱78,777.86 | ₱472,637.13 | 6.00 | 83.6% | 5.02× | 574 orders |
| 3 | Shopee | ₱61,898.04 | ₱384,525.00 | 6.21 | 72.2% | 4.48× | 364 orders · 426 items |
* Facebook uses a 100% benchmark before payment-processing fees, shipping, COGS, refunds, and attribution differences. This is media efficiency, not net profit.
Where the Next Ad Peso Should Go
Incremental-budget direction · this guides new money, not the full existing platform budget
Split the next tranche evenly between Facebook and TikTok, then reserve a controlled recovery test for Shopee. Facebook still has the highest directional effective return at only 22.7% of spend, but its newest batch fell to 2.95. TikTok has the strongest product-level scale case in Cap 06. Shopee's Aug 23 recovery and Polos efficiency justify a measured 20% test—not a broad increase.
01 · Facebook → Webstore
Increase First
Use Athleisure 01 for the next narrow test. Athleisure 03 still leads cumulatively, but the newest batch cooled and should be protected rather than broadly scaled.
Move: test a 5–10% increase, then review after 48–72 hours.
Guardrail: stop if incremental return does not recover above the current 5.93 account average.
02 · TikTok Shop
Increase Selectively
Keep Cap 03 as the volume base and give the next product-level increase to Cap 06 at 12.05 ROI. Cap 01 remains the efficient support lane.
Move: shift budget toward the proven caps before raising the whole platform.
Guardrail: confirm incoming stock and protect the 5.02× blended effective return.
03 · Shopee
Controlled Recovery
Fund Calli White and Black together, then give Cap 06 the next Athleisure test. Keep Cap 03 active as volume protection, not the scale candidate.
Move: use only the reserved 20% tranche.
Guardrail: keep the increase only if marginal return stays above 6.0 and size depth remains safe.
| Platform | Current spend | Spend share | Effective return | Why this direction |
|---|---|---|---|---|
| Facebook → Webstore | ₱41,218.51 | 22.7% | 5.93× | Highest effective return and lowest spend share, but marginal return weakened |
| TikTok Shop | ₱78,777.86 | 43.3% | 5.02× | Largest volume and strongest product-level scale signal in Cap 06 |
| Shopee | ₱61,898.04 | 34.0% | 4.48× | Still third after fees, but Aug 23 and Polos justify a controlled recovery test |
The 40% / 40% / 20% split applies only to the next tranche of incremental budget. Reassess after each platform reaches its review or stock gate.
Platform roles & product leaders
Facebook → Webstore
Efficiency leader
| Raw / effective | 5.93× |
| Cumulative leader | Cap 03 · 8.70 |
| Latest contributor | Cap 01 · 4.91 |
| Marginal account | 2.95 |
TikTok Shop
Volume leader
| Revenue | ₱472,637.13 |
| #1 efficiency | Cap 06 · 12.05 |
| Volume product | Cap 03 · 406 orders |
| #2 efficiency | Cap 01 · 9.70 |
Shopee
Controlled recovery
| Raw ROAS | 6.21 |
| #1 product | Calli White · 9.46 |
| Volume product | Cap 03 · 109 items |
| Aug 23 marginal | 7.02 |
Marketplace race history
| Window | Leader / read | Gap |
|---|---|---|
| H1 2026 | Shopee ahead | ~32% |
| July final | Shopee ahead | 8.6% |
| Aug 1–18 | TikTok ahead | 10.3% |
| Aug 1–21 | TikTok lead holds | 10.5% |
| Aug 1–23 | TikTok lead holds | 11.3% |
Decision read — full operating view
Recommendations, diagnosis, risks, and review triggers in one browsing pass
Facebook has the highest directional effective return while taking the smallest spend share. Keep Docker steady and Cap 01 active, but make Cap 03 the first incremental-budget recipient.
Review: 48–72 hours after a 10–15% increase. Stop if incremental return stays below the account average for two checks.Cap 03 supplies the volume base while Cap 06 and Cap 01 offer stronger product efficiency. Additional money should follow received inventory and stable blended return.
Review: after PO receipt and a meaningful order sample. Avoid broad scaling when one SKU carries most of the volume.Marketplace fee drag keeps Shopee third on effective return. Protect Calli White, keep Cap 03 live, and move spend away from weaker listings before adding platform budget.
Unlock: Calli White has inbound cover and Calli Black PO182 is received with usable size depth.What to push, restock, protect, or hold · Facebook, TikTok, Shopee, Shopify, and Stock Velocity
The answer right now
Cap 06 now has the clearest next-push signal on TikTok and Shopee, with 50 units on hand plus 105 incoming. Cap 03 still dominates cross-platform volume and Shopify sales, so it stays fully visible without receiving every next peso. Calli White and Black remain the strongest Polos lane; use size depth as the inventory gate.
12.05
TikTok Cap 06 ROI
406
TikTok Cap 03 orders
104
Shopify Cap 03 orders
PO182
current Velocity snapshot
Immediate action queue
Ads signal and inventory signal are separated so “high ROAS” does not automatically mean “produce heavily”
| Priority | Product | Why now | Inventory read | Action |
|---|---|---|---|---|
| 01 | Cap 06 / V6 | TikTok 57 orders / 12.05 ROI · Shopee 48 items / 6.25 ROI | 50 on hand +105 incoming | Controlled scale after receipt; review in 48–72 hours |
| 02 | Cap 03 / V3 | TikTok 406 orders · Facebook 8.70 cumulative · Shopee 109 items · Shopify 104 orders | 211 on hand +250 incoming | Protect the volume base; do not broad-scale weak marginal lanes |
| 03 | Calligrafitti White + Black | Shopee 9.46 / 8.36 ROAS · Shopify #2 and #3 by gross sales | White 85 +0 · Black 40 +100 | Protect White sizes and use Black as the covered support product |
| 04 | Docker Cap 01 | Facebook 38 results / 9.26 ROAS; Shopee adds 19 items | 24 on hand +100 incoming from PO171/175 | Hold ads steady until incoming lands; protect Black |
| 05 | Calligrafitti Matte Black | Shopee 20 items, ₱29,680 sales, 8.16 ROAS | 40 on hand +100 incoming from PO182; no S size inbound | Prepare a selective Shopee push after PO182 arrives |
Best Products by Platform
TikTok Shop
Facebook → Webstore
Shopee
Inventory overlay
Latest Velocity snapshot plus open PO coverage
| Product group | On hand | Incoming | Coverage note | Priority interpretation |
|---|---|---|---|---|
| V3 / Cap 03 | 211 | 250 | PO178: +100 White due Aug 24; PO179: +105 across six colors due Aug 28 | Demand priority remains; near-term production gap is covered |
| V1 / Cap 01 | 25 | 123 | PO171 Black + PO181 across seven colorways due Aug 28 | Urgent reorder removed; scale only after receipt |
| Docker Cap 01 | 24 | 100 | PO171 + PO175 across Black, Mint Green, and Blue | Covered but arrival-dependent; protect current stock |
| V6 / Cap 06 | 50 | 105 | PO171/175 plus 15 Red in PO181 | Supports controlled TikTok scale; Khaki Orange has no inbound |
| Calligrafitti White | 85 | 0 | Current depth spread across six sizes; no open PO | Best uncovered winner and first restock check |
| Calligrafitti Matte Black | 40 | 100 | PO182 covers M–3XL; ETA not set and no S inbound | Good selective-scale candidate after receipt |
Decision lanes
Restock / protect now
Inventory action
| Calli White sizes | Only winner without inbound |
| Cap 03 colors | Verify PO178/179 |
| Docker Black | Protect until PO lands |
| Cap 01 | Covered by PO181 |
Push ads selectively
Media action
| TikTok Cap 06 | Gradual increase |
| Facebook Cap 03 | Next increase |
| TikTok Cap 01 | After PO181 receipt |
| Shopee Calli Black | After PO182 receipt |
Watch / do not overreact
Evidence gate
| PO182 | ETA not set |
| Calli Black S | No inbound size |
| Shopee Short V1 | 3.78 latest marginal |
| Cap 02 TikTok | 1.26 ROI |
How this panel should update
A repeatable rule for every future data pull
Sources: Facebook Ads, TikTok Ads, Shopee Ads, and Shopify through Aug 23, 2026; Senioritos Velocity Tracker through PO182. Product names are normalized across platform naming conventions.
Essential management view · SOA-adjusted Jan–Jul plus the live August layer
The 10-second read
SOA-adjusted Jan–Jul closed at an 8.60% margin. August through day 19 is ahead of July's sales pace at 16.65% margin, while the live blended margin stands at 10.04%. August remains unreconciled.
₱4.21M
live YTD gross sale · Jan–Aug 19
₱3.79M
live YTD expenses · SOA-adjusted
₱423,030
live YTD net
10.04%
live blended margin
Closed base vs live layer
The SOA-adjusted closed base remains the formal comparison view until August reconciles
Closed Jan–Jul
₱3,456,999.80
₱297,252.81 net · 8.60% margin · 5,900 units
August MTD · day 19
₱755,602.10
₱125,776.97 net · 16.65% margin · 817 units
Live through Aug 19
₱4,212,601.90
₱423,029.78 net · 10.04% margin
July close vs August pace
August has reached 68.1% of July's sales in 61.3% of the month
| Window | Gross sale | Expenses | Net | Margin | Units | Read |
|---|---|---|---|---|---|---|
| July · SOA-adjusted | ₱1,109,579.99 | ₱832,656.42 | ₱276,923.57 | 24.96% | 1,662 | Still the strongest closed month |
| August · day 19 | ₱755,602.10 | ₱629,825.14 | ₱125,776.97 | 16.65% | 817 | Ahead of July's daily sales pace |
August blended ASP is about ₱925 versus July's ₱668. July's SOA filing added ₱51,075 to expenses, lowering its final margin from 29.56% to 24.96%.
August revenue mix & ledger ROAS
Finance-ledger view through Aug 19—not the Aug 1–23 Ads Manager window used in Platform Wars
TikTok
Revenue leader
| Revenue | ₱276,307.61 |
| Mix | 36.6% |
| Ledger ROAS | 6.74× |
Shopee
Revenue #2
| Revenue | ₱262,910.24 |
| Mix | 34.8% |
| Ledger ROAS | 4.38× |
Facebook → Webstore
ROAS leader
| Revenue | ₱174,299.25 |
| Mix | 23.1% |
| Ledger ROAS | 8.71× |
Others contributes ₱17,698, Direct ₱17,387, and Reservation ₱7,000. Combined ledger ROAS is 5.90× on ₱121,000 ad spend.
August cap status
₱629,825.14 spent against the revised ₱840,000 H2 monthly ceiling · 75.0% used with 61.3% of August elapsed
Others · immediate decision
98.3%
₱26,540.52 of ₱27,000 · only ₱459.48 remains
Production · ahead of pace
83.7%
₱394,406.29 of revised ₱471,000 cap
Total room remaining
₱210,174.87
four of six categories are ahead of calendar pace
| Category | Spent | Cap | Used | Room | Pace read |
|---|---|---|---|---|---|
| Others | ₱26,540.52 | ₱27,000 | 98.3% | ₱459.48 | Immediate decision |
| Production | ₱394,406.29 | ₱471,000 | 83.7% | ₱76,593.71 | Ahead of pace |
| Utility | ₱13,209.58 | ₱17,500 | 75.5% | ₱4,290.42 | Ahead · Internet unposted |
| Administrative | ₱67,730.11 | ₱90,000 | 75.3% | ₱22,269.90 | Ahead · Ipe/Admin Misc unposted |
| Marketing | ₱123,065 | ₱217,000 | 56.7% | ₱93,935 | Below calendar pace |
| Non-Recurring & Compliance | ₱4,873.64 | ₱17,500 | 27.8% | ₱12,626.36 | Below calendar pace |
Management read
What 2025 taught us · what changed in 2026 · what still needs work
The 10-second read
SOA-adjusted Jan–Jul margin improved from 3.70% in full-year 2025 to 8.60% in 2026. Revenue already surpassed the entire 2025 total, channel concentration eased, and compensation became rules-based. Production discipline remains the only fully unresolved repeat problem.
6
2025 recommendations delivered
3
improving or intentionally maintained
1
unresolved · production discipline
+4.90pp
closed margin gain vs 2025
Business performance moved materially
2026 closed Jan–Jul versus the entire 2025 close · unequal periods, but useful milestone comparison
| Measure | 2025 full year | 2026 closed Jan–Jul | Change | Read |
|---|---|---|---|---|
| Gross sale | ₱2,951,863 | ₱3,456,999.80 | +17.1% | Seven months already exceeded all of 2025 |
| Net profit | ₱109,354 | ₱297,252.81 | 2.72× | Nearly triple the full-year result |
| Net margin | 3.70% | 8.60% | +4.90pp | Stronger profit quality, not sales alone |
| Units sold | 4,874 | 5,900 | +21.0% | Full-year volume cleared by July |
| Q1 loss | −₱103,572.09 | −₱75,117.95 | 27.5% smaller | Still negative, but the opening-quarter damage reduced |
Live August lifts the 2026 view to ₱4.21M sold, ₱423,030 net, and a 10.04% blended margin—but those figures remain unreconciled and are not used as the formal comparison above.
Diversification is working
The Shopee dependency eased while TikTok and Webstore became real counterweights
| Channel | 2025 revenue share | 2026 closed Jan–Jul | August MTD | Verdict |
|---|---|---|---|---|
| Shopee | 51.2% | 48.0% | 34.8% | Improving — concentration break is holding |
| TikTok | 4.8% | 23.0% | 36.6% | Delivered — moved from experiment to core channel |
| Webstore | 21.0% | 23.3% | 23.1% | Delivered — remains a genuine #2/#3 channel |
The risk improved; it did not disappear. August's 36.6% TikTok share shows that concentration can migrate from one platform to another. The habit should be monitoring mix—not merely replacing Shopee dependence with TikTok dependence.
2025 recommendations scorecard
Six delivered · three improving or intentionally maintained · one recurring problem
| What 2025 flagged | Where we are now | Verdict |
|---|---|---|
| Shopee concentration | 51.2% → 48.0% closed YTD → 34.8% August | Improving |
| Keep investing in Webstore | 23.3% of closed YTD revenue; still a real #2/#3 channel | Delivered |
| Test TikTok before scaling | 23.0% closed YTD; 36.6% of August revenue | Delivered |
| Decide on Lazada | Retired at the start of 2026 and removed from the ledger | Resolved |
| Investigate Consignment | Intentionally maintained through Thailand and Bataan partners | Maintained |
| Investigate Reservation | Visible again as a separate August line at ₱7,000 | Reopened |
| Production discipline | July landed ₱78.93 under the revised ₱471,000 cap; August is already at 83.7% | Recurring |
| Proactive scale-period caps | H2 total cap raised proactively: ₱430k → ₱625k → ₱700k → ₱840k | Adopted |
| Unchecked owner compensation | Formula-based with a hard cap; staff pay is day-rated | Fixed |
| Thin margin | 3.70% in 2025 → 8.60% closed YTD → 10.04% live | Much improved |
Structural improvements worth protecting
Compensation governance
Fixed
| Paolo | Base + % · hard cap |
| Anthony | Day-rated |
| Patrick | Day-rated |
Planning discipline
Adopted
| H2 cap | ₱840,000 |
| Revisions | Proactive, three times |
| Live view | Separate from close |
Measurement cadence
Now operational
| Channel mix | Monthly + live |
| ROAS | Platform + ledger |
| Stock | Velocity tracked |
What still needs attention
Operating habits to lock in
Turn the lessons into a repeatable management rhythm
| Cadence | Habit | Question it must answer |
|---|---|---|
| Weekly | Production spend + Stock Velocity check | Are we restocking proven demand, or buying ahead of evidence? |
| Weekly | Channel mix + effective-return review | Are we diversifying, or just moving concentration to another platform? |
| Mid-month | Cap pace + unposted-expense reconciliation | What will the margin look like after every known cost lands? |
| Month close | Ledger vs Ads Manager reconciliation | Which channel created real money after fees—not just attributed ROAS? |
| Month close | Reserve transfer + cash-buffer update | Could the business absorb one January-scale surprise today? |
| Before scaling | Written approval gate | Is the spend supported by margin, stock cover, and a clear stop condition? |
Sources: 2025 Annual Operations & Financial Report and Financial Manifest v8.12. Closed Jan–Jul 2026 is the formal comparison base; August is directional and unreconciled.
Senioritos® Apparel Store · senioritos.co · live via Shopify
The 10-second read
The Aug 1–23 Shopify window produced 262 orders, ₱317,316 gross sales, and ₱273,123.60 net sales. Cap 03 leads with 104 orders and ₱79,686 gross sales; Calli White and Black are the #2 and #3 gross-sales products.
₱302,599
total sales · Aug 1–23
262
orders · ₱1,077 average order value
₱79,686
Cap 03 gross sales · 104 orders
₱76,945
Calli White + Black gross sales
2026 monthly trend
Gross sales and orders, Jan–Aug (Aug partial, 1–23) · pulled directly from Shopify
| Month | Trend | Orders | Gross sales (₱) |
|---|---|---|---|
| Jan | 98 | 82,509 | |
| Feb | 189 | 190,659 | |
| Mar | 126 | 127,605 | |
| Apr | 124 | 112,796.03 | |
| May | 151 | 158,215 | |
| Jun | 186 | 228,862 | |
| Jul | 312 | 344,864 | |
| Aug | 262 | 317,316 |
July remains the strongest closed month at ₱344,864 gross sales. August has reached 92.0% of that total through day 23 and is tracking slightly ahead of July's daily gross-sales pace.
August sales quality
Completed Aug 1–23 window · Shopify sales definitions
Net sales
₱273,123.60
after ₱32,409.25 discounts and ₱11,783.15 reversals
Total sales
₱302,598.60
includes ₱29,475 shipping · no taxes recorded
Average order value
₱1,077.14
Shopify-reported AOV across the selected window
Online-store conversion funnel
Latest available traffic snapshot remains through Aug 18 · sales panels above are current through Aug 23
Sessions
13,435
100% traffic base
Added to cart
860
6.40% of sessions
Reached checkout
671
5.00% of sessions
Converted
1.39%
187 completed checkouts
Top 5 products by month
Click a month to see its top sellers — loads on the current month by default
| Product | Orders | Gross sales (₱) |
|---|
Read-only operational snapshot · Purchase Orders, stock-on-hand, live velocity, lead time, and reorder guidance
The 10-second read
The latest source carries 460 units on hand across 72 tracked SKUs, with PO182 as the newest purchase order. This built-in snapshot was checked against the latest tracker on Aug 24.
460
current stock units
1,190
total incoming units
72
tracked SKUs
PO182
latest purchase order
Priority product coverage
The ad winners after applying every open PO through PO182
| Product group | On hand | Incoming | Total cover | PO impact | Decision |
|---|---|---|---|---|---|
| V3 / Cap 03 | 211 | 250 | 461 | PO178 White + PO179 six colors | Demand priority; no duplicate reorder |
| V1 / Cap 01 | 25 | 123 | 148 | PO181 adds 108 across seven colors | Scale only after receipt |
| Docker Cap 01 | 24 | 100 | 124 | PO171 + PO175 cover all three colors | Protect while pending |
| V6 / Cap 06 | 50 | 105 | 155 | PO181 adds 15 Red | Supports gradual TikTok scale |
| Calli Polo Matte Black | 40 | 100 | 140 | PO182 covers M–3XL; no S inbound | Await receipt and ETA |
| Calli Polo White | 85 | 0 | 85 | No open purchase order | Set size-level reorder threshold |
On-hand figures are the latest tracker snapshot; incoming counts include every unreceived line through PO182.
Latest purchase-order updates
Latest visible PO cards from the imported tracker · 1,190 total units incoming
| PO | Ordered | SKU lines | Units | Status | Key coverage |
|---|---|---|---|---|---|
| PO-171 | Aug 11 | 7 | 130 | Pending | Docker Cap, V1, V3 Black, V4 Black |
| PO-172 | Aug 11 | 8 | 50 | Pending | V3, V4, and V5 hat colorways |
| PO-175 | Aug 15 | 7 | 120 | Pending | Docker Cap 01 and V6 Hat restocks |
| PO-178 | Aug 18 | 1 | 100 | Due Aug 24 | V3 Hat — White |
| PO-179 | Aug 20 | 7 | 120 | Due Aug 28 | V3 color depth + V4 Cream |
| PO-180 | Aug 20 | 4 | 69 | Due Aug 28 | V4 Black, Orange, Blue, Gray |
| PO-181 | Aug 20 | 10 | 141 | Due Aug 28 | V1 color expansion + V2 + V6 Red |
| PO-182 | Aug 20 | 5 | 100 | ETA not set | Calli Matte Black M–3XL |
PO172 remains a 50-unit pending order from Aug 11. PO179–181 are due Aug 28; PO182 has no ETA in the source tracker.
Velocity leaders & live reads
Fastest SKUs with usable pace data · “live” includes the latest active batch and current-stock movement
| SKU | Current stock | Velocity / day | Days left | Tracker status |
|---|---|---|---|---|
| V3 Hat — White | 177 | 13.6 live | 13.0 | Healthy · 100 incoming PO178 |
| V3 Hat — Black | 30 | 6.1 | 4.9 | Covered · 60 incoming |
| V6 Hat — Black | 10 | 3.2 | 3.1 | Incoming · 45 |
| Docker Cap 01 — Black | 14 | 2.6 live | 5.4 | Incoming · 50 |
| Calli Polo 01 — White — M | 13 | 0.6 live | 20.4 | Healthy |
Action queue
Source: Senioritos Velocity Tracker through PO182, pulled Aug 22, 2026. The dedicated tracker remains the system of record for editable batches, PO arrivals, stock history, and recalculation.
A shared operating trail of completed work, handoffs, and visible workload
The operating read
Dabz carries the largest visible trail at 121 entries, followed by Pao at 101, Pat at 51, and Enzo at 12. The tracker makes workload visible; the next step is improving the quality of each handoff, not maximizing entry count.
285
August tasks
22
active days this month
4
staff represented
1,446
lifetime entries
Staff activity snapshot
Counts describe the visible trail—not effort, difficulty, or performance quality
Work mix
Keyword-based grouping of the current month; use it as a workload signal, not formal timesheets
Latest activity
Most recent entries carried by the imported snapshot
Diagnosis & management read
What the trail suggests and what to improve next
Local-sync note: importing the Task Trail HTML reads its embedded seed snapshot. Entries saved only in that tracker’s browser storage must first be exported into an updated HTML/JSON snapshot; the Command Center cannot read another page’s private localStorage.
Pao’s lessons · Claude’s original observations · Codex’s ongoing operating reads
Latest important takeaway · Codex
V3 Hat White is already moving fast enough to justify an automatic reorder rule. PO-178 is the response; the lasting improvement is turning that response into a repeatable stock threshold.
2
Pao takeaways
6
Claude takeaways · preserved as-is
5
Codex takeaways
13
total insights in the live tracker
Add a takeaway
Saved locally inside this browser. Mark an item as “Flash on Home” when it should become the Command Center card headline.
Major and minor developments across the standalone Senioritos Command Center
Current build
This record follows the Financial Manifest convention: major releases mark structural changes; minor releases capture data syncs, refinements, and interface improvements.
v6.8
current Command Center edition
16
live pages including Home
1 file
fully standalone HTML architecture
Aug 24
latest revision date
Development history
Newest first · Ledger-style major/minor release record
Compact arrival state
Compact bell · full-height content · morphing close
Collapsed · latest activity · five-item history
Demo notification experience
Pao · Dabz · Pat · Enzo
Design History visual language
Four Eras · Calendar-year era strip
Senioritos Design Archive · August 20, 2026
Ads through Aug 23 · Shopify · Task Trail · Design Archive · Velocity Tracker
Mobile sidebar drawer
Facebook, TikTok, Shopee, Platform Wars, and Product Priority
Local HTML import experience
Facebook, TikTok, Shopee, Webstore, Financial Manifest, Velocity, Design Archive, and Task Trail HTML import
Velocity Tracker + Design Archive standalone HTML import
Product Priority presentation refinement
Facebook, TikTok, and Shopee Ads through Aug 21 + Stock Velocity through PO182
Product Priority · Ads through Aug 21 + Stock Velocity through PO182
Source: Senioritos Velocity Tracker through PO182 + ads through Aug 21
Sources: Facebook, TikTok, and Shopee Ads through Aug 21 + Stock Velocity through PO178
Sources: Facebook, TikTok, and Shopee Ads through Aug 19 + Stock Velocity through PO178
Source: Senioritos Design Archive — Production Manifest No. 002, Vol. 10
Source: full 2026 ledger pull through August 19 + UnionBank and EastWest SOA filing
Source: mobile rail visual QA
Source: mobile usability feedback
Source: connected Senioritos® Shopify analytics
Sources: Facebook Ads, TikTok Ads, and Shopee Ads dashboards
Source: future cloud-access concept
Source: iPhone Files / Quick Look navigation test
Source: Claude’s 2026 Takeaways reference + Command Center analysis
Source: Command Center interface review
Source: Senioritos Velocity Tracker
Sources: 2025 Annual Report, Financial Manifest v8.11, Ads dashboards
Sources: Facebook Ads, TikTok Ads, Shopee Ads, Shopify, and Velocity Tracker
Source: original Claude Command Center reference
Operations & Financial Report · January–December 2025
The 10-second read
The year closed profitable at a 3.70% margin after a ₱99,453 January loss. H1 was slightly negative; H2 recovered to an 8.2% margin, with December contributing more profit than the entire first half combined.
₱2.95M
gross sale · full year
₱109,354
net profit before savings
4,874
units sold across eight tracked channels
₱65,076
remaining cash after expenses and savings
Annual scorecard
The few numbers that define the 2025 close
Total expenses
₱2,842,510
96.3% of gross sale
Savings set aside
₱44,278
1.50% of gross sale · policy target hit
Year-end remaining cash
₱65,076
2.20% of gross sale
The year turned in the second half
One catastrophic opening quarter, followed by a decisive H2 recovery
| Period | Gross sale | Net | Margin | Read |
|---|---|---|---|---|
| H1 · Jan–Jun | ₱1,353,934 | −₱21,762.84 | −1.6% | January erased the otherwise improving half |
| H2 · Jul–Dec | ₱1,597,929 | ₱131,116.65 | 8.2% | More than six times H1's margin |
| Q1 | ₱639,190 | −₱103,572.09 | −16.2% | Weakest quarter |
| Q2 | ₱714,744 | ₱81,809.25 | 11.4% | Recovered the operating base |
| Q3 | ₱707,172 | ₱20,670.49 | 2.9% | Positive but thin |
| Q4 | ₱890,757 | ₱110,446.16 | 12.4% | Generated more net than the full-year final total |
Two months decided the year
January · toughest month
Production shock
| Gross sale | ₱235,735 |
| Net | −₱99,452.65 |
| Margin | −42.2% |
| Production | ₱237,920 · 196% of cap |
December · best month
Planned holiday scale
| Gross sale | ₱416,626 |
| Net | ₱85,905.07 |
| Margin | 20.6% |
| Monthly cap | Raised to ₱400,000 |
Channel structure
Shopee provided the base; Webstore became a real second channel
| Channel | Revenue | Revenue share | Units | Avg revenue / unit | Role in 2025 |
|---|---|---|---|---|---|
| Shopee | ₱1,510,492 | 51.2% | 2,678 | ₱564.04 | Dependable workhorse; biggest concentration risk |
| Webstore | ₱620,837 | 21.0% | 980 | ₱633.51 | Legitimate, growing second online channel |
| Flagship | ₱329,007 | 11.1% | 603 | ₱545.62 | Physical contribution trended down |
| TikTok | ₱141,519 | 4.8% | 237 | ₱597.13 | Organic breakout arrived in Q4 |
| Consignment | ₱133,350 | 4.5% | 113 | ₱1,180.09 | High-value, inconsistent volume |
Online channels generated 79.29% of annual revenue. Shopee alone contributed 51.2%, making diversification the clearest channel-level priority entering 2026.
Cost & efficiency read
Production
Largest cost center
| Annual spend | ₱1,508,274 |
| Expense share | 53% |
| Months over cap | 5 of 12 |
Administrative
Largest cap overage
| Annual spend | ₱546,963 |
| Over annual cap | ₱126,963 |
| Months over cap | 7 of 12 |
Marketing
H2 efficiency improved
| Annual spend | ₱267,043 |
| Blended ROAS | 11.9× |
| Peak | 25.93× · August |
Utility was the only expense category to finish under its annual cap. Cutting rent from ₱25,000 to ₱4,000 per month from August saved roughly ₱105,000 over the final five months versus the old rent alone.
What 2025 handed into 2026
Source: Senioritos 2025 Annual Operations & Financial Report. “Net” means gross sale minus total expenses before the 1.5% savings allocation.